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Md. Rakibul Hafiz Khan Rakib

(Assistant Professor)
Short Biography
Md. Rakibul Hafiz Khan Rakib is an Assistant Professor of Marketing at Begum Rokeya University, Rangpur, Rangpur-5404, Bangladesh. His areas of interest in teaching and research include Marketing, Tourism and Hospitality Marketing, Sustainable Tourism, and Sustainable Entrepreneurship Development. He authored more than 25 articles and book chapters. He has expertise...
Degree Name Group/Major Subject Board/Institute Passing Year
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Research Activities & Consultancy

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Journal
1
Md. Nurnobi Islam, Md. Rakibul Hafiz Khan Rakib, Muhammad Anwar Hossain : Analyzing the Current Position of Women Entrepreneurs in Bangladesh and Offering Competitive Business Strategies, Journal of Sociology , (impact factor: N/A), 2018 .
2
Md. Rakibul Hafiz Khan Rakib : Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh, European Journal of Business and Management , (impact factor: N/A), 2019 .
3
Md. Rakibul Hafiz Khan Rakib : Factors Discouraging the Growth of Women Entrepreneurship in Bangladesh, International Journal of Entrepreneurship and Small Business , (impact factor: N/A), 2023 .
4
Md. Rakibul Hafiz Khan Rakib, Shah Alam Kabir Pramanik, Sanzida Sharmin : The Effects Of Tourists Relationship Perception Dimensions On Destination Loyalty: Mediating Effects Of Destination Image, The Islamic University Studies (Part-C) , (impact factor: N/A), 2018 .
5
Md. Nurnobi Islam, Md. Rakibul Hafiz Khan Rakib : Is Credit Card an Economic Need? A Study on the Private Bank Employees in Bangladesh, Journal of Sociology , (impact factor: N/A), 2019 .
6
Md Rakibul Hafiz Khan Rakib, Shah Alam Kabir Pramanik, Md Al Amran, Md Nurnobi Islam, Md Omar Faruk Sarker : Factors affecting young customers’ smartphone purchase intention during Covid-19 pandemic, Heliyon , (impact factor: 4), 2022 .
7
Md. Rakibul Hafiz Khan Rakib, Azizul Hassan : Factors prompting augmented reality adoption in sacred places, International Journal of Tourism Policy , (impact factor: N/A), 2023 .
8
Md. Rakibul Hafiz Khan Rakib, Shah Alam Kabir Pramanik : The Impact of Packaging Characteristics on Purchase Decision of Cosmetic Products: A Study on the Women Consumers in Bangladesh, The Islamic University Studies (Part-C) , (impact factor: N/A), 2019 .
9
Md. Rakibul Hafiz Khan Rakib : Factors Affecting Customer Attitude towards Adoption of E-Banking Services: A Study on Selected Private Commercial Banks in Rangpur, Bangladesh, Journal of Social Science , (impact factor: N/A), 2022 .
10
Md. Nurnobi Islam, Md. Rakibul Hafiz Khan Rakib : Intention of young travellers to travel during the COVID-19 pandemic, International Journal of Tourism Policy , (impact factor: N/A), 2022 .
11
Md. Rakibul Hafiz Khan Rakib, Shah Alam Kabir Pramanik, Yousuf Ali, Azizul Hassan : Assessing Young Consumers’ Purchase Intention towards Organic Food: Evidence from Bangladesh, International Journal of Entrepreneurship Management Innovation and Development , (impact factor: N/A), 2020 .
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Md Shah Azam, Md. Morsalin, Md. Rakibul Hafiz Khan Rakib, Shah Alam Kabir Pramanik : Adoption of electronic commerce by individuals in Bangladesh, Information Development , (impact factor: N/A), 2021 .
Book
1
Shah Alam Kabir Pramanik, Md. Rakibul Hafiz Khan Rakib : Conceptual analysis on tourism product and service promotion with special reference to Bangladesh, Tourism Marketing in Bangladesh: An Introduction , (impact factor: N/A), 2020 .
2
Md. Rakibul Hafiz Khan Rakib, Shah Alam Kabir Pramanik, Azizul Hassan : Consumer Behavior in the Tourism Industry of Bangladesh, Tourism Products and Services in Bangladesh: Concept Analysis and Development Suggestions , (impact factor: N/A), 2021 .
3
Uzzal Ali Pk, Md. Rakibul Hafiz Khan Rakib : Exploring the Sectoral Patterns of Possible Applications of AR as an Important Ingredient of New Business Models: The Bangladesh Perspective, Integrated Business Models in the Digital Age , (impact factor: N/A), 2022 .
4
Shah Alam Kabir Pramanik, Md. Rakibul Hafiz Khan Rakib : Strategic analysis of competitiveness of travel and tourism in Bangladesh, Tourism Marketing in Bangladesh: An Introduction , (impact factor: N/A), 2020 .
5
Md. Rakibul Hafiz Khan Rakib, Md. Nurnobi Islam, Azizul Hassan : Product and Service Offers Diversification for Beach Tourism in Bangladesh, Tourism Products and Services in Bangladesh: Concept Analysis and Development Suggestions , (impact factor: N/A), 2021 .
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Md. Rakibul Hafiz Khan Rakib, Azizul Hassan : Tourism Facility Design Standards and Development in Bangladesh, Tourism Policy and Planning in Bangladesh , (impact factor: N/A), 2020 .
7
Shah Alam Kabir Pramanik, Md. Rakibul Hafiz Khan Rakib, Azizul Hassan : Perceptions of Augmented Reality Application for Tourism Promotion in the Buddhist Vihara at Paharpur of Bangladesh: A Qualitative Research, Technology Application in the Tourism and Hospitality Industry of Bangladesh , (impact factor: N/A), 2021 .
8
Md. Rakibul Hafiz Khan Rakib, Azizul Hassan : “Staying Connected”: Policies for Tour Routes in Bangladesh and the Regional and International Connectivity, Tourism Policy and Planning in Bangladesh , (impact factor: N/A), 2020 .
9
Md. Rakibul Hafiz Khan Rakib, Azizul Hassan : Social Media as a Technology Supported Enabler for Tourism Promotion in Bangladesh, Technology Application in the Tourism and Hospitality Industry of Bangladesh , (impact factor: N/A), 2021 .
10
Md. Julhaz Hossain, Md. Rakibul Hafiz Khan Rakib, Azizul Hassan : Exploring Climate Change, Technology and Sustainable Tourism Nexus in Bangladesh, Technology Application in the Tourism and Hospitality Industry of Bangladesh , (impact factor: N/A), 2021 .
Title Event Year
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Md. Rakibul Hafiz Khan Rakib
Assistant Professor
Department of Marketing
Email: rakibmkt@brur.ac.bd
Phone: +8801718878162, PABX: