Mass Media in Bangladesh: Industry 4.0 Perspective

Authors/ Publisher: Jillur Rahaman Paul, PhD

Abstract:

Industry 4.0 is the blessings of the advancement of digital technologies like IoT, AI, robotics etc. In manufacturing entities, automation poses Industry 4.0 forefront all over the globe. In media industry, news, views, opinions, advertisements, drama, cinema and different genres’ productions have been producing every day. In the productions, some digital technologies which are aligned with Industry 4.0 have been using. The study has analyzed the existing situation and challenges of mass media sector in Bangladesh and remedies in the perspective of Industry 4.0. AI, IoT, robotics etc. have used in limited scope in media houses. Moreover, data journalism, content marketing, blog, digital contents through social media, search engine optimization etc. also been operating in media sectors in Bangladesh. Still there are some challenges like transformation of digitalization, lack of motivation, aligned media curriculum at university level, investment, reluctant to adopt new innovation etc. Therefore, some steps are needed to be taken to maximize the benefits of Industry 4.0. Skilled and capable manpower, Industry 4.0 aligned media and journalism curriculum, adequate investment and infrastructure etc. should be considered as remedies.

Key words: Mass Media, Industry 4.0, Artificial Intelligence (AI), Data Journalism, Social Media